Table of Contents
Quick Answer
The fastest way to upgrade your resume.
If you want your digital marketing resume to stand out, you must eliminate vague phrases like "Passionate marketer" and "Creative thinker".
Instead, use powerful, ATS-friendly keywords like SEO, ROAS, Conversion Rate Optimization, and Marketing Automation. These terms prove you understand data-driven marketing. Below, you'll find 150+ keywords categorized by marketing domains, along with 50 real-world resume bullet point examples you can copy today.
Word Profile
What Hiring Managers Look for in Resume Language.
| Target Role | Digital Marketing Specialist / Manager |
| Key Competencies | SEO, SEM, Content Strategy, Data Analytics, Marketing Automation |
| Weak Words to Avoid | Creative, Passionate, Guru, Strategic thinker, Go-getter |
| Ideal Placement | Skills section, Summary, and woven into Experience bullet points. |
| ATS Optimization | High Impact |
Why Replace Weak Verbs?
The problem with passive language on a resume.
Digital marketing is a highly data-driven field. Hiring managers don't just want to know you are "creative"; they want to see the specific channels, tools, and methodologies you used to drive revenue. When you use generic terms, you blend in with thousands of other applicants. ATS keywords prove you speak the language of digital marketing.
The Generic Trap
"Passionate digital marketer who managed social media."
This tells the recruiter nothing about your technical skills, your strategy, or your impact on the business.
The Keyword Fix
"Executed Social Media Strategy leveraging Sprout Social, increasing engagement rate by 45%."
This shows specific platform knowledge, strategic action, and a quantified positive outcome.
Word Grid
A complete visual directory of action verbs. Click any word to explore its definition.
SEO & Web Performance
Paid Media & PPC
Content & Social Media
Email & Marketing Automation
Analytics & Data
Strategy & Planning
SEO & Web Performance Keywords
When you need to show that you can drive organic traffic and improve search visibility.
SEO
Search Engine Optimization: The process of improving a website's visibility in organic search results.
- Executed technical SEO audits, fixing 50+ critical errors and improving organic traffic by 30%.
- Optimized on-page SEO for 200+ product pages, resulting in a 15% increase in non-branded keyword rankings.
- Developed an off-page SEO strategy, acquiring 50 high-authority backlinks to boost Domain Authority.
SERP
Search Engine Results Page: The page displayed by a search engine in response to a query.
- Achieved featured snippet placements for 12 high-volume keywords, increasing SERP real estate by 20%.
- Monitored daily SERP fluctuations to adjust content strategy during the Google core algorithm update.
- Improved local SERP visibility by optimizing Google My Business profiles across 10 locations.
Backlinks
Incoming links from one website to another, crucial for SEO authority.
- Secured 30 high-quality backlinks from industry-leading publications, improving PageRank.
- Disavowed 500 toxic backlinks to recover from a manual Google penalty.
- Built a backlink outreach program that generated a 25% increase in referring domains.
Organic
Traffic or engagement that comes from unpaid sources.
- Grew organic search traffic by 150% over 12 months through targeted blog content.
- Increased organic reach on LinkedIn by 40% by implementing a video-first content strategy.
- Shifted budget from paid to organic channels, maintaining lead volume while reducing CPA by 20%.
Indexation
The process by which search engines store and organize website content.
- Resolved indexation issues for an e-commerce site, ensuring 10,000 new product pages were crawled and indexed.
- Used Google Search Console to monitor indexation status and remove outdated URLs.
- Improved site architecture to facilitate faster indexation of new blog posts.
Click-through-rate
CTR: The ratio of users who click on a specific link to the number of total users who view an ad or page.
- A/B tested ad copy, improving CTR from 2.1% to 3.5% and lowering CPC.
- Optimized meta descriptions to improve organic CTR by 18% for top-ranking pages.
- Increased email CTR by 25% by implementing dynamic content based on past purchases.
On-page
SEO practices implemented directly on the website to improve rankings.
- Implemented on-page SEO best practices, optimizing H1, H2, and alt-text for 500+ pages.
- Conducted keyword mapping to ensure proper on-page optimization for intent matching.
- Improved page load speed and on-page structure, contributing to a 20% boost in organic conversions.
Technical SEO
Optimizing the backend structure of a website for search engine crawling.
- Led technical SEO initiatives including schema markup implementation and core web vitals optimization.
- Collaborated with developers to fix JavaScript rendering issues that blocked search engine bots.
- Performed log file analysis to identify and fix crawl budget waste on low-value pages.
Schema
Structured data that helps search engines understand the context of your content.
- Implemented Product and Review schema, leading to rich snippets in search results.
- Added FAQ schema to 50 high-traffic blog posts, increasing organic CTR by 10%.
- Utilized schema markup to enhance local business visibility in map packs.
Audit
A comprehensive analysis of a website's SEO, content, or marketing performance.
- Conducted a full SEO audit, identifying 100+ missing meta descriptions and broken links.
- Performed a content audit, pruning 200 low-performing pages to consolidate site authority.
- Executed a PPC audit, reallocating budget to high-converting campaigns and saving $5,000 monthly.
Content & Social Strategy Keywords
Proving you can craft compelling narratives and build online communities.
Brand-voice
The distinct personality and tone a brand uses in its communications.
- Developed a comprehensive brand-voice guideline used by 15+ content writers.
- Maintained consistent brand-voice across email, social, and blog channels, improving brand recall.
- Trained customer service teams on brand-voice to ensure a cohesive omnichannel experience.
Editorial
The planning, creation, and management of content strategy.
- Managed the editorial calendar for a 50-page-per-month blog operation.
- Directed editorial strategy, shifting focus from promotional to educational content.
- Enforced editorial standards, reducing post-editing revisions by 30%.
UGC
User-Generated Content: Content created by customers or fans.
- Launched a UGC campaign that generated 1,000+ hashtag mentions in one week.
- Increased social engagement by 40% by featuring UGC in the weekly newsletter.
- Curated UGC for product pages, improving conversion rates by providing authentic social proof.
Sentiment
The emotional tone behind a series of words, used to understand attitudes toward a brand.
- Monitored brand sentiment using social listening tools, mitigating a potential PR crisis early.
- Improved overall brand sentiment by 25% by proactively responding to negative reviews.
- Analyzed competitor sentiment to identify market gaps and adjust messaging.
Storytelling
Using a narrative to connect with an audience and convey brand values.
- Utilized visual storytelling in video content, resulting in 500k organic views.
- Crafted brand storytelling for the 'About Us' page, increasing time-on-page by 2 minutes.
- Applied storytelling techniques to case studies, boosting lead generation by 20%.
Omnichannel
A multichannel approach to sales that seeks to provide customers with a seamless experience.
- Developed an omnichannel marketing strategy integrating email, SMS, and social media.
- Tracked omnichannel customer journeys to identify drop-off points and optimize funnels.
- Aligned messaging across omnichannel touchpoints, leading to a 15% increase in retention.
Engagement
The interaction between a brand and its audience across various channels.
- Boosted social media engagement by 60% by implementing interactive polls and quizzes.
- Tracked post engagement metrics to determine the optimal posting frequency.
- Increased email engagement by personalizing subject lines based on user behavior.
Reach
The total number of unique users who see a piece of content or ad.
- Expanded organic reach by 300% by leveraging TikTok influencer partnerships.
- Maximized ad reach while keeping CPMs under $5 through efficient audience targeting.
- Measured campaign reach across all social platforms to report on brand awareness.
Copywriting
The act of writing text for the purpose of advertising or marketing.
- Wrote compelling ad copywriting for Facebook ads, achieving a 4% CTR.
- Provided copywriting services for 20+ landing pages, improving conversion rates by 15%.
- Edited SEO copywriting for the company blog, ensuring keyword density without keyword stuffing.
Webinars
Online seminars used for lead generation and thought leadership.
- Hosted monthly webinars attended by 500+ professionals, generating 50 qualified leads per event.
- Promoted webinars through email and LinkedIn, achieving a 40% registration-to-attendance rate.
- Repurposed webinar content into blog posts and video clips to maximize ROI.
Paid Media & PPC Keywords
Demonstrating financial acumen in ad spend and return on ad spend (ROAS).
ROAS
Return on Ad Spend: A metric that measures the efficacy of a digital advertising campaign.
- Scaled Facebook ad spend from $10k to $50k monthly while maintaining a 4x ROAS.
- Optimized Google Ads campaigns, increasing overall ROAS by 25% in Q3.
- Reallocated budget from display to search campaigns to improve overall account ROAS.
CPA
Cost Per Acquisition: The total cost to acquire one paying customer.
- Reduced CPA by 30% by implementing lookalike audiences and excluding past purchasers.
- Maintained a CPA under $25 for high-ticket SaaS leads through aggressive A/B testing.
- Calculated CPA across all marketing channels to determine the most efficient acquisition strategy.
Retargeting
Serving ads to users who have previously visited your website.
- Launched a dynamic retargeting campaign that recovered 15% of abandoned carts.
- Used retargeting to nurture leads who downloaded the e-book but didn't request a demo.
- Segmented retargeting audiences based on time spent on site to optimize ad frequency.
Programmatic
The automated buying and selling of online advertising.
- Managed $100k programmatic ad spend across DSPs to reach niche B2B audiences.
- Shifted from manual insertion orders to programmatic buying, reducing CPMs by 20%.
- Utilized programmatic display to support brand awareness initiatives during product launch.
CPM
Cost Per Mille: The cost per one thousand ad impressions.
- Negotiated CPM rates down by 15% by securing direct publisher deals.
- Monitored CPMs closely during the holiday season to ensure budget pacing remained on track.
- Optimized ad creatives to lower CPM and increase overall campaign profitability.
CPC
Cost Per Click: The amount you pay for each click in your PPC campaign.
- Decreased average CPC on Google Ads from $3.50 to $2.10 by improving Quality Scores.
- Managed a CPC budget of $50,000 monthly, focusing on high-intent commercial keywords.
- Analyzed CPC trends across Bing and Google to reallocate spend to the more efficient platform.
Pixel
A piece of code placed on a website to track user behavior for ad platforms.
- Implemented the Facebook Pixel to track lead form submissions accurately.
- Troubleshot a broken conversion pixel that was underreporting sales by 40%.
- Set up pixel tracking for dynamic ads to enable accurate remarketing lists.
Affiliate
A marketing arrangement where an online retailer pays commission to an external site for traffic/sales.
- Launched an affiliate marketing program, generating $200k in incremental revenue in year one.
- Vetted and onboarded 50 new affiliate partners to expand product reach.
- Managed affiliate payouts and negotiated commission structures to maximize profitability.
Bid-strategy
The method used by advertisers to set bids for ad auctions.
- Transitioned from manual CPC to Target ROAS bid-strategy, scaling conversions by 40%.
- Tested Maximize Conversions bid-strategy with a capped CPA to maintain profitability.
- Adjusted bid-strategies based on device performance to capitalize on high-converting mobile traffic.
Lookalike
An audience type that finds users similar to your existing customers.
- Created a 1% Lookalike audience based on top 5% lifetime value customers.
- Expanded reach by testing 3% and 5% Lookalike audiences when the 1% audience saturated.
- Layered interest targeting on top of Lookalike audiences to improve ad relevance scores.
Analytics & Conversion Keywords
Showing you can interpret data to mitigate churn and optimize funnels.
Attribution
Identifying which marketing touchpoints receive credit for a conversion.
- Transitioned from last-click to data-driven attribution, revealing the true value of top-of-funnel display ads.
- Analyzed multi-touch attribution models to reallocate budget towards high-assisting channels.
- Set up cross-channel attribution tracking to understand the full customer journey.
KPIs
Key Performance Indicators: Quantifiable measures of performance over time.
- Established 5 primary KPIs for the social media team to track monthly growth.
- Reported on marketing KPIs to the C-suite weekly, highlighting ROI and CPA trends.
- Aligned campaign KPIs with broader business objectives like revenue and customer retention.
Heatmaps
Visual representations of where users click, move, and scroll on a page.
- Utilized Hotjar heatmaps to identify UX friction, increasing form completion by 15%.
- Analyzed heatmaps to move primary CTAs above the fold, boosting clicks by 20%.
- Used scroll heatmaps to determine where users were abandoning long-form content.
Bounce-rate
The percentage of visitors who navigate away from the site after viewing only one page.
- Reduced blog bounce-rate by 25% by implementing internal linking and related posts.
- Identified pages with high bounce-rate and optimized page load speed to improve retention.
- A/B tested different headlines to lower the bounce-rate on key landing pages.
Dashboard
A visual interface displaying key metrics and data.
- Built a real-time marketing dashboard in Looker Studio integrating GA4 and ad platform data.
- Automated weekly reporting through a custom Tableau dashboard, saving 5 hours of manual work.
- Presented campaign performance via an executive dashboard during quarterly reviews.
Forecasting
Predicting future marketing outcomes based on historical data.
- Performed revenue forecasting for Q4 to assist the finance team in budget allocation.
- Used historical ad spend data to forecast lead volume for the upcoming product launch.
- Improved forecasting accuracy by 15% by accounting for seasonality and market trends.
GA4
Google Analytics 4: The newest version of Google Analytics tracking.
- Led the migration from Universal Analytics to GA4, ensuring zero data loss during transition.
- Configured custom events in GA4 to track PDF downloads and video engagement.
- Set up enhanced measurement in GA4 to automatically track outbound clicks and site search.
Cohort
A group of users sharing a common characteristic over a specific period.
- Analyzed retention by cohort, identifying that users acquired via email had 20% higher LTV.
- Segmented users into cohorts based on sign-up date to measure the impact of the new UI.
- Conducted cohort analysis to understand the churn rate of users from different ad campaigns.
SQL
Structured Query Language: Used to communicate with databases to extract marketing data.
- Wrote custom SQL queries to extract user behavior data from the backend database.
- Used SQL to join marketing spend data with internal sales CRM data for accurate ROI calculation.
- Optimized slow-running SQL queries used for daily marketing reporting.
UTM
Urchin Tracking Module parameters: Tags added to URLs to track marketing campaigns.
- Standardized UTM parameter naming conventions across the entire marketing department.
- Implemented strict UTM tracking to accurately attribute traffic in Google Analytics.
- Audited existing UTMs to clean up campaign data and remove tracking errors.
Email & Automation Keywords
Proving you can nurture leads and manage lifecycle campaigns.
CRM
Customer Relationship Management: Software for managing interactions with current and potential customers.
- Integrated HubSpot CRM with the marketing automation platform to align sales and marketing.
- Cleaned up 10,000 outdated records in the CRM to improve email deliverability.
- Tracked lead progression through the pipeline using custom CRM dashboards.
Drip-campaign
A series of automated emails sent out on a schedule to nurture leads.
- Created a 5-step drip-campaign that nurtured cold leads into sales-qualified leads at a 10% rate.
- Optimized an existing drip-campaign by adding a branch for high-intent users.
- Measured the ROI of the onboarding drip-campaign and found a 15% increase in feature adoption.
Lifecycle
The stages a customer goes through from awareness to advocacy.
- Mapped the customer lifecycle to identify gaps in the post-purchase communication strategy.
- Created lifecycle marketing campaigns targeting users in the 'consideration' phase.
- Increased customer lifetime value by implementing lifecycle upsell campaigns.
Lead-nurturing
The process of engaging prospects by providing relevant information at each stage of the buying journey.
- Implemented a lead-nurturing workflow that increased MQL to SQL conversion by 25%.
- Scored leads in the nurturing program based on email engagement and website visits.
- Aligned lead-nurturing content with the buyer's pain points to improve open rates.
Segmentation
Dividing a target audience into smaller, more defined categories.
- Increased email open rates by 30% through behavioral segmentation.
- Created geographic segmentation to promote local events to the right audience.
- Used demographic segmentation to tailor ad creative for different age groups.
Personalization
Tailoring content or experiences to individual users based on their data.
- Drove a 20% increase in email CTR through dynamic content personalization.
- Implemented website personalization, showing different hero images based on referral source.
- Used personalization tokens in the email subject line to boost open rates by 15%.
Churn
The rate at which customers stop doing business with a company.
- Reduced monthly churn by 4% by launching a targeted re-engagement email campaign.
- Analyzed exit surveys to identify the primary drivers of customer churn.
- Worked with customer success to identify at-risk accounts before they churned.
Deliverability
The ability of an email to successfully reach the recipient's inbox.
- Improved email deliverability from 85% to 98% by authenticating the domain with SPF and DKIM.
- Cleaned the email list of hard bounces to protect overall sender deliverability.
- Monitored spam complaints closely to maintain high deliverability rates.
Automation
Using software to automate repetitive marketing tasks.
- Built a marketing automation workflow that assigned leads to sales reps instantly.
- Saved 10 hours weekly by automating social media reporting through Zapier.
- Implemented automation rules to tag users based on their interaction with webinars.
Retention
The ability to keep customers engaged and purchasing over time.
- Boosted 90-day retention by 12% by launching a loyalty rewards program.
- Focused marketing efforts on retention rather than acquisition to maximize LTV during a downturn.
- Used personalized push notifications to improve app user retention by 18%.
50 Resume Bullet Point Examples
Real-world examples of how to use these verbs on your resume.
SEO & Web Performance
- Executed technical SEO audits, fixing 50+ critical errors and improving organic traffic by 30%.
- Optimized on-page SEO for 200+ product pages, resulting in a 15% increase in non-branded keyword rankings.
- Developed an off-page SEO strategy, acquiring 50 high-authority backlinks to boost Domain Authority.
- Resolved indexation issues for an e-commerce site, ensuring 10,000 new product pages were crawled and indexed.
- Improved page load speed and on-page structure, contributing to a 20% boost in organic conversions.
- Achieved featured snippet placements for 12 high-volume keywords, increasing SERP real estate by 20%.
- Conducted a full SEO audit, identifying 100+ missing meta descriptions and broken links.
- Implemented Product and Review schema, leading to rich snippets in search results.
- Led technical SEO initiatives including schema markup implementation and core web vitals optimization.
- Improved local SERP visibility by optimizing Google My Business profiles across 10 locations.
Paid Media & PPC
- Scaled Facebook ad spend from $10k to $50k monthly while maintaining a 4x ROAS.
- Reduced CPA by 30% by implementing lookalike audiences and excluding past purchasers.
- Launched a dynamic retargeting campaign that recovered 15% of abandoned carts.
- Decreased average CPC on Google Ads from $3.50 to $2.10 by improving Quality Scores.
- Managed $100k programmatic ad spend across DSPs to reach niche B2B audiences.
- Transitioned from manual CPC to Target ROAS bid-strategy, scaling conversions by 40%.
- Created a 1% Lookalike audience based on top 5% lifetime value customers.
- Negotiated CPM rates down by 15% by securing direct publisher deals.
- Implemented the Facebook Pixel to track lead form submissions accurately.
- Managed affiliate payouts and negotiated commission structures to maximize profitability.
Content & Social Media
- Developed a comprehensive brand-voice guideline used by 15+ content writers.
- Managed the editorial calendar for a 50-page-per-month blog operation.
- Launched a UGC campaign that generated 1,000+ hashtag mentions in one week.
- Improved overall brand sentiment by 25% by proactively responding to negative reviews.
- Utilized visual storytelling in video content, resulting in 500k organic views.
- Developed an omnichannel marketing strategy integrating email, SMS, and social media.
- Boosted social media engagement by 60% by implementing interactive polls and quizzes.
- Expanded organic reach by 300% by leveraging TikTok influencer partnerships.
- Wrote compelling ad copywriting for Facebook ads, achieving a 4% CTR.
- Hosted monthly webinars attended by 500+ professionals, generating 50 qualified leads per event.
Email & Marketing Automation
- Integrated HubSpot CRM with the marketing automation platform to align sales and marketing.
- Created a 5-step drip-campaign that nurtured cold leads into sales-qualified leads at a 10% rate.
- Mapped the customer lifecycle to identify gaps in the post-purchase communication strategy.
- Implemented a lead-nurturing workflow that increased MQL to SQL conversion by 25%.
- Increased email open rates by 30% through behavioral segmentation.
- Drove a 20% increase in email CTR through dynamic content personalization.
- Reduced monthly churn by 4% by launching a targeted re-engagement email campaign.
- Improved email deliverability from 85% to 98% by authenticating the domain with SPF and DKIM.
- Built a marketing automation workflow that assigned leads to sales reps instantly.
- Boosted 90-day retention by 12% by launching a loyalty rewards program.
Analytics & Data Reporting
- Transitioned from last-click to data-driven attribution, revealing the true value of top-of-funnel display ads.
- Established 5 primary KPIs for the social media team to track monthly growth.
- Utilized Hotjar heatmaps to identify UX friction, increasing form completion by 15%.
- Reduced blog bounce-rate by 25% by implementing internal linking and related posts.
- Built a real-time marketing dashboard in Looker Studio integrating GA4 and ad platform data.
- Performed revenue forecasting for Q4 to assist the finance team in budget allocation.
- Led the migration from Universal Analytics to GA4, ensuring zero data loss during transition.
- Analyzed retention by cohort, identifying that users acquired via email had 20% higher LTV.
- Wrote custom SQL queries to extract user behavior data from the backend database.
- Standardized UTM parameter naming conventions across the entire marketing department.
ATS Optimization Tips
How to ensure your action verbs actually reach human eyes.
Use Standard Section Headings
Don't get creative with titles like "Marketing Journey" or "Creative History." Stick to "Experience," "Education," and "Skills" so the ATS knows where to find your keywords.
Avoid Tables and Columns
ATS software reads left-to-right, top-to-bottom. If you put your marketing skills in a side column or a table, the ATS might read them out of order or skip them entirely. Use a single-column layout.
Pair Verbs with Exact Keywords
Action verbs are great, but ATS looks for nouns too. Pair them: "Executed SEO strategy using Ahrefs" is stronger than just "Executed strategy."
Save as a PDF or DOCX
Unless the application specifically asked for Word, save as a PDF to lock in your formatting. Ensure the PDF is text-based, not a scanned image, so the ATS can read your marketing terms.
Professional Writing Tips
How to frame your bullet points for maximum impact.
Drop the Pronouns
Resumes use "implied first-person." Never use "I," "my," or "we." Start directly with the action verb or keyword.
❌ I managed the SEO strategy and increased traffic.
✅ Managed the SEO strategy, increasing organic traffic by 40%.
Use the XYZ Formula
Google famously recommends this formula for resumes: "Accomplished [X] as measured by [Y], by doing [Z]." Incorporate your marketing keywords into the [Z] section.
✅ Delivered a 25% increase in lead generation (X), measured by CRM data (Y), by executing targeted PPC campaigns and A/B testing ad copy (Z).
Keep Tense Consistent
If you are describing a past job, every bullet point should start with a past-tense verb (Managed, Optimized, Executed). For your current job, use present tense for ongoing duties (Manage, Optimize, Execute).
❌ Manage the 2022 social media campaign. Direct a team of 5.
✅ Managed the 2022 social media campaign. Direct a team of 5.
Don't Keyword Stuff
Be honest about your skills. If you only have basic knowledge of Google Ads, don't list yourself as an expert. Use keywords accurately. Hiring managers will dig into your claims during the interview.
LinkedIn Profile Examples
How to translate these verbs to your LinkedIn profile.
1. The LinkedIn Headline
Don't just write "Marketing Manager." Use keywords to show what you do and the value you bring.
Weak Headline:
Marketing Manager at TechCorp
Strong Headlines:
Digital Marketing Manager | SEO & PPC Expert | Driving ROAS & Lead Gen
Growth Marketer Scaling SaaS | Lifecycle Automation & CRO
2. The "About" Section
Write in the first person here. Weave your marketing keywords into a narrative about your professional philosophy.
"I am a data-driven Digital Marketing Manager specializing in B2B SaaS. Over the past 6 years, I have scaled PPC budgets up to $50k/month and optimized SEO for 10k+ page domains. My core strength is conversion rate optimization and leveraging marketing automation to nurture leads, ensuring I consistently achieve a 4x ROAS..."
3. The Experience Section
You can copy your resume bullet points directly here, but you don't need to be as strict about omitting "I". Still, starting with an action verb looks cleaner.
• Executed technical SEO audits, fixing 50+ critical errors and improving organic traffic by 30%.
• Scaled Facebook ad spend from $10k to $50k monthly while maintaining a 4x ROAS.
• Reduced monthly churn by 4% by launching a targeted re-engagement email campaign.
Common Resume Mistakes
Avoid these frequent pitfalls when writing your resume.
Passionate digital marketer.
✓ Data-driven Digital Marketing Manager with 5+ years of experience in SEO and PPC.
Explanation: "Passionate" is subjective and tells the recruiter nothing. Use specific titles and hard skills.
Tip: Replace generic adjectives with specific marketing channels.
Managed social media accounts.
✓ Managed Instagram and LinkedIn strategy, increasing follower growth rate by 40% in 6 months.
Explanation: "Social media" is too vague. Specify the platforms and the measurable outcome.
Tip: Always attach a quantifiable metric to your social media work.
Ran Google Adwords.
✓ Managed $50k monthly Google Ads budget, optimizing for Target ROAS and achieving a 4x return.
Explanation: "Ran" is unprofessional, and "Adwords" is outdated (it's Google Ads). Show budget size and strategy.
Tip: Use precise terms like 'Google Ads', 'ROAS', and 'Budget'.
Wrote blog posts for the website.
✓ Authored 50+ SEO-optimized blog posts, driving 100k+ organic visits and ranking on page 1 for 10 target keywords.
Explanation: "Wrote blog posts" lacks scale and purpose. Tie content creation to traffic and SEO results.
Tip: Use SEO metrics to prove the value of your content.
Sent emails to the subscriber list.
✓ Segmented the email list and executed automated drip-campaigns, increasing CTR by 25%.
Explanation: "Sent emails" sounds like manual admin work. Highlight segmentation, automation, and engagement.
Tip: Use terms like 'Segmentation' and 'Drip-campaign'.
Looked at Google Analytics.
✓ Analyzed GA4 data and built Looker Studio dashboards to report on multi-touch attribution.
Explanation: "Looked at" is passive and unprofessional. Show that you interpret data and build reporting structures.
Tip: Use 'Analyzed', 'GA4', and 'Attribution'.
Helped increase sales with Facebook ads.
✓ Scaled Facebook ad campaigns, reducing CPA by 30% while generating $200k in new revenue.
Explanation: "Helped increase sales" is vague. Quantify the revenue and the efficiency (CPA).
Tip: Always tie ad spend back to revenue (ROAS/CPA).
In charge of the marketing budget.
✓ Governed a $500k annual digital marketing budget, allocating spend across SEO, PPC, and Content.
Explanation: "In charge of" is a phrase, not an action. "Governed" shows control, and listing the channels shows breadth.
Tip: Use 'Governed' or 'Allocated' for budget management.
Made a viral video.
✓ Produced short-form video content for TikTok, generating 500k organic views and a 10% engagement rate.
Explanation: "Made a viral video" sounds lucky. Show the platform, format, and the specific reach metrics.
Tip: Use precise social metrics like 'reach' and 'engagement rate'.
Did A/B testing on the website.
✓ Executed multivariate A/B testing on landing pages, improving the conversion rate from 2% to 4%.
Explanation: "Did" is weak. Show the methodology (multivariate) and the exact lift in conversion rate.
Tip: Use 'Executed', 'A/B testing', and 'Conversion rate'.
Correct vs. Incorrect Examples
Before and after resume bullet points.
Weak / Passive
Responsible for the company's SEO.
Strong / Active
Executed technical SEO audits, improving organic search traffic by 30%.
Weak / Passive
Worked with the team to make ads better.
Strong / Active
Optimized Facebook ad creative through A/B testing, increasing CTR by 2%.
Weak / Passive
Helped with the email newsletter.
Strong / Active
Segmented the subscriber list and personalized email campaigns, boosting open rates by 15%.
Weak / Passive
In charge of the ad budget.
Strong / Active
Allocated a $50k monthly PPC budget, achieving a 4x ROAS.
Weak / Passive
Talked to influencers about promoting us.
Strong / Active
Negotiated influencer partnerships, generating 1M organic impressions in Q3.
Weak / Passive
Made the website load faster.
Strong / Active
Optimized Core Web Vitals and page load speed, reducing bounce-rate by 15%.
Weak / Passive
Looked after the Google Ads account.
Strong / Active
Managed Google Ads campaigns, reducing CPA by 20% while maintaining lead volume.
Weak / Passive
Changed the website because people were leaving.
Strong / Active
Optimized UX based on heatmap analysis, reducing bounce-rate by 25%.
Weak / Passive
Dealt with a lot of customer reviews.
Strong / Active
Monitored brand sentiment and managed online reputation, improving rating from 3.5 to 4.5 stars.
Weak / Passive
Did reporting for the marketing team.
Strong / Active
Built automated GA4 dashboards in Looker Studio, saving 10 hours of manual reporting weekly.
🎮 Mini Quiz
Test your knowledge with these interactive questions.
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Frequently Asked Questions
Quick answers to common questions.
Why are keywords so important on a digital marketing resume?
Digital marketing is a technical field. Hiring managers and ATS software look for specific terms (like SEO, ROAS, GA4) to verify you have the necessary hard skills. Generic terms like 'creative' don't prove you can actually execute a campaign.
Should I use the same keyword multiple times on my resume?
It's best to avoid keyword stuffing. If you used 'SEO' in one bullet point, use 'Organic search' or 'SERP' in the next. Variety keeps the reader engaged and shows a broader vocabulary.
What tense should verbs paired with keywords be in?
For past jobs, use the past tense (e.g., Executed, Managed, Optimized). For your current job, use the present tense for ongoing duties (e.g., Execute, Manage, Optimize) and past tense for completed campaigns.
How many keywords should I use per bullet point?
Typically, one strong keyword per bullet point is enough. The formula is: [Action Verb] + [Keyword/Task] + [Metric/Result]. For example: 'Optimized SEO, increasing organic traffic by 30%. '
Will using these keywords help me get past ATS (Applicant Tracking Systems)?
Yes. ATS software scans resumes for specific keywords. If the job description asks for 'PPC' and 'Google Ads', your resume must include those exact terms to rank as a high match.
Is it okay to use 'Marketing Manager' as a title?
Yes, but it is very generic. It's better to use more descriptive titles like 'Digital Marketing Manager' or 'Performance Marketing Manager' to stand out and target specific ATS searches.
What if I wasn't the lead marketer, but just a team member? Can I still use strong keywords?
Absolutely. If you didn't lead the whole campaign, you still executed a piece of it. Use keywords like 'Contributed to,' 'Supported,' or 'Executed' to accurately describe your specific role.
Should I include metrics and numbers with my marketing keywords?
Yes. A keyword without a metric is just a claim. 'Managed PPC' is okay. 'Managed $50k in PPC, achieving a 4x ROAS' is a proven achievement. Always try to quantify your impact.
What is the difference between a weak keyword and a strong keyword?
A weak keyword is a generic adjective (e.g., 'Creative,' 'Strategic'). A strong keyword is a specific skill or metric (e.g., 'A/B testing,' 'ROAS,' 'Lifecycle automation') that shows exactly what you can do.
Can I use these keywords in my LinkedIn profile?
Yes, your LinkedIn profile is an extension of your resume. Using these strong marketing keywords in your 'Experience' section will make your profile more attractive to recruiters searching for digital marketing talent.
Quick Reference
A cheat sheet for your resume writing.
Formula: [Action Verb] + [Marketing Keyword] + [Metric/Result]
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